Growth Marketer

Growth Marketer — B2B Fintech (Global Payroll & Contractor Payments)

YouGo · Remote · Full-time

About YouGo

YouGo is a platform for compliant global contractor payments and payroll — onboarding, contracts, multi-currency (fiat & crypto) payouts and compliance in one place, so companies can hire and pay talent anywhere without local entities.

The role

We're looking for a confident, talented growth marketer who owns the funnel end-to-end and gets hands dirty from day one. No hand-holding, no "strategy decks only." You'll build the demand engine: SEO, paid, lifecycle, and conversion, working tightly with our outbound/sales motion. If you like turning experiments into a predictable pipeline, this is for you.

What you'll do

Own the full funnel — from first touch to MQL/SQL — and the metrics behind each stage.

Build and optimize sales funnels and landing pages (CRO), tied to our outreach engine and CRM.

Run SEO — content strategy, technical basics, and topic clusters that rank and convert.

Plan and run paid acquisition - LinkedIn Ads, Google, Meta - with clear CAC/ROAS discipline.

Own LinkedIn as a core channel: organic, paid, and demand-gen for a B2B/founder/finance audience.

Set up lifecycle & email nurture, plus marketing automation and attribution.

Stand up analytics & tracking (GA4, UTMs, dashboards) so every channel is measurable.

Sharpen positioning and messaging for our ICP (founders, CFOs, HR, remote-first teams).

Partner with sales/SDR and content to feed the pipeline; run experiments and double down on winners.

Must-have

Proven track record as a growth/performance marketer in B2B SaaS/fintech.

Hands-on experience in payroll, EOR, HR-tech, or cross-border payments (or closely adjacent).

LinkedIn marketing & lead-gen experience — mandatory.

Strong SEO and paid ads (LinkedIn/Google/Meta) skills.

Funnel building, CRO, analytics and attribution (GA4 or similar).

Comfortable owning numbers and reporting on CAC, conversion and pipeline contribution.

Fluent English.

Nice-to-have

Crypto/Web3 or global-remote/distributed-teams marketing.

ABM experience (fits our targeted outbound motion).

HubSpot / CRM, Webflow or similar, marketing-ops tooling.

Russian in addition to English (part of our audience is RU-speaking founders abroad).

Early-stage / 0→1 experience — comfortable being scrappy and autonomous.

What we offer

Ownership of growth from day one and real influence on strategy.

Fast, low-bureaucracy team; your experiments ship, not sit in decks.

Remote, flexible, global. Competitive comp + performance bonus + equity.

How to apply?

Send your CV plus a short note: one growth channel you'd test first at YouGo and why. Bonus points for a metric you personally moved and how.

TG: @yougo_money